Working The Shop
Berlin creative agency Kemmler Kemmler has expanded its expertise in architecture, product design, and experiential marketing with the addition of Sebastian Schönheit und Katharina Klün to the newly established agency subsidiary, KX Workshop housed at a brand new multi-purpose 400m2 studio space in Kreuzberg, Berlin.
Bucking the global trend for downsizing kicked off by the COVID-19 pandemic, Kemmler Kemmler is extending its physical service offerings beyond temporary retail, pop-ups, and installations into the realms of permanent retail shopfitting, interiors, and furniture design.
To realise this shift, the agency has added award-winning Senior Product Designer Sebastian Schönheit to the team. As a highly experienced and award-winning product and furniture designer, Schönheit brings his expertise to further round out KX Workshop’s skill profile. Additionally, the agency has hired Katharina Klün as Business Director. Klün has previously worked as a Marketing Executive at Red Bull and at fashion trade show Bread & Butter, and lends her vast experience in managing complex experiential projects to the newly formed unit.
These new team members will join Unit Lead and Kemmler Kemmler co-founder, David Kemmler, Artist and Creative Concept Lead, Friedemann Heckel, and Executive Architect, Lucia Balestri, to bring the newly formed business unit to a total of five permanent staff.
The ambition of KX Workshop is to create Shared Spaces for brands and partners – spaces that function as cultural hotspots and blend various functions like shopping, working, living, and socializing into one physical building or unit. With this design philosophy at the forefront of their proposition, the team provides an answer to the dramatic shift in the retail landscape that has occurred thanks to rapid digitalization, sustainability concerns, and the COVID-19 pandemic.
“We believe that brands need to radically transform their approach to space. Rather than wasting valuable resources building individual shops, offices and meeting rooms, brands should collaborate to create Shared Spaces with one another. Through the sharing of infrastructure, these spaces save money and add a dynamism of multi-use application that also fits into a new consumer mindset of collaboration.” David Kemmler, Unit Lead KX Workshop.
The new design methodology of Shared Spaces finds a permanent home with the design and construction of KX Workshop’s own studio space, which bears the same name. This ground-breaking concept workspace sits alongside the existing Kemmler Kemmler campus in Berlin Kreuzberg, effectively doubling the physical footprint of the agency.
Equipped with fluid workstations and hyper-mobile furniture, the Workshop can be transformed from a conventional office to a modular photo studio, and even to a speaking auditorium for over 50 guests. The space also includes dedicated film and photo editing suites and will play host to both the permanent and temporary art collections from the KK Foundation. The KX Workshop studio is scheduled to open in Summer 2021.
“Working off the principal of Shared Spaces the KX Workshop will act as a living organism, adapting and evolving to fit the needs of the agency and its creative community. Utilizing mobile curtains and glass facades, the collaborative space reacts with fluidity to convert static workspaces into dynamic modular hubs that exemplify the intersection of Work and Culture.” Sebastian Schönheit, Senior Product Designer.
We look forward to welcoming you in the physical space in Summer 2021 to meet the team once COVID-19 restrictions permit, later this year. For further enquiries or interview requests, please contact press@kemmler-kemmler.com