Created with Sketch.
Kemmler Kemmler GmbH [2024]
Loading [...]

Moving The Market with Zign. 

Project Image

How do you fight the belief that leather shoes are less comfortable than sneakers?

People often think that shoes are for looking smart, while sneakers are for being cosy. In an age where people are adopting increasingly casual dress codes across all areas of life, Zign needed to show that choosing traditional leather footwear doesn’t have to mean giving up on comfort.

Project Image

To help them shift public opinion, we created a campaign that countered all the stereotypes about stiff leather footwear. Featuring a trio of semi-professional gymnasts, we turned traditional thinking on its head with an acrobatic photo and video shoot at a high school gymnasium.

Fallback image for video

While a lot of work went into this production, the results themselves made things look effortless. Distributed throughout Europe both outdoors and online, our message was simple:

Think you can’t move in leather shoes? Zign will make you think again.

Project Image
Menu
AcceptDecline Analytics
We and our partners use cookies and similar technologies to understand how our website is used. This allows us to better understand user behavior and tailor our website accordingly. If you agree to this, please click "Accept". For more information, please see our privacy policy.

Sorry, your browser is not supported