Creating A Campaign With Real Character with REVIEW.
How do you give a lookbook a real sense of personality?
When creating a fashion lookbook, its the people wearing the clothes that set the tone of each image. When Peek & Cloppenburg asked us to shoot the new season campaign for their in-store streetwear brand REVIEW, we set out to find some seriously fresh faces to give our campaign some character.
Our first step was to reach out to photographer and filmmaker Dan Regan – fresh from his work with Gucci and Supreme – and ask him to shoot us a video lookbook starring some of his actual friends. Lucky for us, those friends happened to be some of the most interesting and charismatic faces we’ve seen in years.
Shot at Venice Beach in LA, the resulting campaign was designed to capture the character and chemistry of four local kids as they kick back in their local neighbourhood. The results were the very essence of effortless Los Angeles cool.